Puma

For the return of their iconic 'Fast Rider' sneaker and it's 'Future Rider' reinterpration, I directed and styled a lookbook for Puma & Panthers highlighting select apparel brands from the Brussels based retailer. Aiming at evoking the look & feel of classic streetwear lookbooks, I chose the rural city centre of Brussels to highlight Panthers' inspiration.

CLIENT Puma & Panthers ROLE Art Director & Stylist YEAR 2019 PHOTOGRAPHER Daniil Lavrovski