WAT WAT is a brand new youth platform issued by the Belgian government. Aimed at people between 12-25, WAT WAT aims to have the answers to all questions, wether related to sexuality or school choices. For their launch campaign, I was asked to handle all creative direction for the photography as well as direction and design work for the posters.
I also handled design assets for their Facebook Messenger game. Using 8 'influencers' as faces of WAT WAT, they were all asked to pick a dillema, which the game is based upon. Using these fun dillemas, WAT WAT takes on often undiscussed subjects amongst young people such as mental health etc...
The campaign makes strong use of bold typography and vibrant colors, aiming at grabbing young people's attention in a short time.
All photography done by Daniil Lavrovski, this is our first project as Studio Dada.