URB, the Bruges Urban Art Festival is an annual festival held all over the city of Bruges by local cultural empire and talent hub 'Het Entrepot'. The festival focusses on creativity within the context of the city, ranging from music to graffiti, performance art and anything inbetween. Any and all forms of art/creativity are being put in the spotlight. For this year's edition, they approached me with the task of creating a visual identity that would grab the viewers eye and start conversation about what the festival really is.
The visual identity consist of 2 key items, being a collage of multiple layers of posters wheatpasted over eachother, and putting 'URB' and it's content in the literal spotlight.