LOST IN THE WORLD 'This Thing Of Ours' Capsule Collection
Lost In The World is my own brand, with a focus on self development/reflection and working around mental health by turning the negative into positive. In the summer of 2020, right inbetween two periods of lockdown in Belgium, I created the 'This Thing Of Ours' capsule, emphasizing on the fact that we're still here, and we'll be getting through it all. Part of the capsule is a collaboration with a local handmade ceramics artist, so I decided to go back to basics for the lookbook, while still creating the edge LITW is known for.
Further evolving from the last campaign, I decided the models had to have the wild colored buzzcut, both inspired by the tie-dye patterns in the product, aswell as the philosophy of rebirth/reinvention, which is something we're all going through amidst the covid19 pandemic. Besides all design work on the product, I handled art direction & styling for this.
CLIENT Lost In The World ROLE Art Director & Stylist YEAR 2020 PHOTOGRAPHER Daniil Lavrovski