Sneak Peek is a brand new short format series for VTM's streaming platform VTM GO. In Sneak Peek, sneaker collector and media personality Hakim Chatar visits different well known people who 'collect' sneakers for different reasons. The show takes a closer look at different collections and collectors reasoning' behind the madness.
I handled the complete branding and visual identity of the show, creating a mascot based on host Hakim as well as typography inspired by different elements of sneaker culture and the necessary assets to give the series a visual boost.
CLIENT VTM ROLE Graphic Designer YEAR 2022