Lost In The World FW19 Relaunch

Lost In The World is my own brand, with a focus on self development/reflection and working around mental health by turning the negative into positive. After a 3 year hiatus, I relaunched the brand at the end of 2019. For the lookbook to the relaunch collection I reflected on what it feels like to be 'lost'. I translated that feeling into a visual language for the lookbook, meant to evoke confusion and the feeling of being lost.

CLIENT Lost In The World ROLE Art Director & Stylist YEAR 2019 PHOTOGRAPHER Daniil Lavrovski 

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