Jasmien Witvrouwen

For Jasmien Witvrouwen's inaugural jewellery collection campaign, I handled all creative & art direction together with Louise Hoffman functioning as a photographer. Witvrouwen's brand is inspired by the bumps in her personal life. Taking that as my main source of inspiration, I decided to treat jewellery like everyday objects and place them in messy situations to simbolize the less positive events in life (which jewellery is often linked to) and show that beauty lies in organic imperfection.

CLIENT Jasmien Witvrouwen ROLE Creative & Art DirectionYEAR 2021 PHOTOGRAPHER Louise Hoffman