Bo(y)smans SS20

Boysmans is a new high-end streetwear label for boys by famed designer Caroline Bosmans. For their Spring/Summer 2020 campaign, I handled all art direction and styling.

Inspired by classic streetwear bands and the earlier lookbook I directed, I worked around the re-occuring theme of juxtaposition and putting extremely well-dressed kids in places where they don't belong.

CLIENT BOY(S)MANS ROLE Art Director & Stylist YEAR 2020 PRODUCTION Bounce Rocks PHOTOGRAPHER Daniil Lavrovski