All Eyes On Hip Hop is an organization focussing on hip hop partys and concerts in Belgium. AEOH focusses on upcoming artists and newer talents and has a strong reputation in Belgian nightlife, which is something that had to be a part of their new visual identity. Providing the organization with a template for each event, each event has it's own gradient, applied across different media such as flyers, social banners, drink tickets etc.
The logo was based on cartoons and how surprised characters' eyes pop out. One of the main parts of the template is the 'frame' consisting of all event info, and further delving in to the idea of 'all eyes on' and a no nonsense approach to the brand.
The client has since changed directions resulting in this not being used.